Learn how to set up a crystal-clear marketing strategy with our virtual training, online coaching sessions or ebooks.

marketing strategy academy

Pick & choose

Sharpen your skills at your own pace and convenience.

There is a Marketing Strategist in Everyone.


The marketing landscape is continually changing.

From new tactics to emerging trends, there’s always something new to learn.

It can be a bit overwhelming so in this course, we did our best to bundle the essentials.

What we’ve come up with are 10 modules covering foundational marketing skills we think are most important to develop and maintain a strategic marketing plan.

Knowing how to be a great marketing strategist is a rare skill in itself, but it’s a skill anyone can master.

Whether you decided to start a career in marketing or you're already an experienced professional, understanding how to align marketing strategies with business strategy, will enable you to make better decisions about your products, services, customers, brand, and competition. Now, the only question is: will you decide to be really good at it?

Virtual Training


Ten modules, from defining your target audience, crafting a compelling message, setting up a measurement plan and tracking details to optimizing your marketing efforts.




Are you struggling to piece together your marketing strategy?


Then book an online consultation session and let's talk!





Would you rather follow this course at your own pace?


We got you covered! Buy the courses separately in our shop and start learning.

Very happy that I was targeted by the FB Ad of the Strategy Academy. This is the course that I needed to take my marketing knowledge to the next level. Really great! 👌🏼

.Really happy to have followed this course. The course helped put the different digital marketing pieces in place and build my strategy easily. Follow it if you want to give structure to your marketing strategy.

Luïs Van de Pontseele

Andrès Franco

What people say

How the Strategy Academy's virtual training Works

Consider me your fairy godmother 🧚

The strategy academy is a 10-module online program with easy to follow steps to develop and implement your marketing strategy. The course includes online 1-on-1 coaching sessions, ebooks, worksheets, templates, and...tasks, because yes, growing your business actually does require hard work. Don't worry I wouldn't be your fairy godmother if you couldn't count on my honest feedback after each task but that said, I don't have a magic wand nor am I offering you a get-rich-quick scheme. What I do offer is a framework enabling you to implement a defined marketing strategy but you will be the one that will make the magic happen.

Want to get to know me better before you make a decision?

No prob! Book a free 30 min introduction call below. Easy and no strings attached!

Female entrepreneur who develops a marke

Most businesses don’t have a defined marketing strategy and it’s challenging to figure out where to start.

Identifying the right strategies to market a business isn't always child's play. On top of that, today's marketing landscape offers such a variety of possibilities that it's easy to see why some people are ready to pull their hair out. From social media, to search engine optimization, blogging, and pay-per-click advertising, the options are vast.


If you're feeling stuck, join the club. Most professionals are so busy dealing with the day-to-day operations that they fail to work "on" their businesses. Luckily, setting up the right marketing strategy that will help fuel your business's growth, isn't rocket science either.

What does it take?


Simply put, you have to take a step back for a moment, and examine the big picture. Analyze your target audience, understand the basic mechanics of your business and carefully craft your message and choose your channels to effectively reach a larger audience without losing your shirt. The secret to all of this? Follow the framework included in this 10-module program and set up a defined marketing strategy plan with the Strategy Academy.

Frequently asked Questions

What is a Marketing Strategy and why do you need it?

A marketing strategy equals an overall game plan for reaching your target audience and turning them into customers. It contains your value proposition, brand messaging, data on your target audience, and other high-level elements.

Marketing Strategy Plan vs. (Digital) Marketing Plan

Your marketing strategy plan informs your (digital) marketing plan, which is a plan that specifies the types of marketing activities a company runs. A (digital) marketing plan will contain schedules for rolling out various marketing initiatives and will describe the details of specific campaigns. A Marketing Strategy Plan ideally has a longer lifespan than a (digital) marketing plan since it contains the company's value proposition and other key strategic elements such as competitive advantages over rival businesses. A carefully-defined marketing strategy should be fundamentally rooted within your company in order to improve your marketing results and achieve your business goals.

Is the Strategy Academy for me?

Are you an aspiring marketer or an experienced professional looking for a fast track to improve your marketing results? Would you like to have access to a step-by-step blueprint to develop your marketing strategy and fuel your business growth? Then the Strategy Academy is for you!

When does the Strategy Academy starts and finish?

The Strategy Academy has open start dates. You can start the virtual training whenever you want from wherever you choose.

How long do I have access to the course?

How does lifetime access sound? Every week I'll send you all the Strategy Academy's materials via email. All materials are forever yours.

Where can I follow the course?

The Strategy Academy's entire course takes place online. Enabling you to follow the course at your own pace from literally everywhere in the world.

What if the timing doesn't fit my agenda?

Being a working mom of three, I fully understand when life happens. You can perfectly complete this program at your own pace. If you would miss a week or wouldn't have the time to follow a module, for whatever reason, you can always catch up later and book your coaching session whenever suits you best.

Is the course content in English?

Yes! Although I am a native Dutch speaker (Born in the beautiful city of Ghent, Belgium) I created the Strategy Academy's course in English to make it accessible for everyone worldwide. If you are a Dutch speaker and you would want to do the coaching sessions in Dutch then that is obviously not a problem at all.

How much time should I foresee for this program?

Budget around 3-4h per module for this program. Depending on the content, the tasks and your ability to absorb and process new information, it could be more or less.

Do I need prior knowledge to participate in the Strategy Academy?

No, everyone can participate in this program regardless of your current marketing skills. If you want to have a quick start I would recommend to follow the free "Basics of online marketing course" which you can find via but this is not a requirement to be able to participate in this course.

What if I am unhappy with this course?

If you are unsatisfied with your purchase, contact me in the first 30 days and I will give you a full refund. The only requirement to get a full refund is to deliver me proof of your active participation in the Strategy Academy's program. For example participation in the coaching session, tasks you've made etc.

Questions? Contact me!

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