Watching so many people bootstrap and struggle to make sense out of their marketing strategy I decided to put together my very own marketing model. Tada! Introducing the Marketing Strategy Template.
Strategy Academy - course content
How to develop your Marketing Strategy?
Each separate block within the Marketing Strategy Template represents a crucial step within your marketing strategy plan. All modules within the strategy academy are built around those blocks and will guide you step-by-step on your way to everlasting glory. - Pardon my exaggeration but I'm already extremely excited to share my knowledge with you.
Course Program & Schedule.
Week 1 - Customers
Define your target audience and your customer segments. Create 3 to 4 personas of the people you can help. Visualize these people who will turn to you for solutions.
Week 2 - Customer Journey
Map the different phases within the customer journey. What does your potential client want to achieve during these phases? List your possible touchpoints.
Week 3 - Market Scan
Who are your direct competitors and how do you position yourself?
What separates you from your competitors? What makes you ahead of the pack?
Week 4 - Internal Scan
Assess your current marketing activities and internal skills.
Week 5 - Value Proposition
How will you turn an unaware visitor into an interested customer? Create a clear and compelling message you want to send across.
What problems are people facing? List their top 3 frustrations.
How will you solve these problems? Write down a solution for each problem.
Week 6 - Channel Strategy
How will you reach your target consumers? Direct marketing, social media, ads, partnerships - Identify effective ways to reach them.
Week 7 - Content Strategy
Define a content strategy focused on your target audience and their customer journey.
Week 8 - Measurement Plan
How will you measure the success of your marketing activities? List the key metrics.
Week 9 - Marketing Budget
What are the fixed and variable costs to launch your marketing plan?
Week 10 - Marketing Optimization
What is working and what is not? Monitor, evaluate and optimize your activities.