By the end of this course, I hope that you
 
	
	
Understand why you should define your target audience.
	
	
	
Have a clear understanding of who your broad target audience is, how you can divide them into customer segments, and how your personas look like.
	
 
Topics discussed in this course
 
	
Target audience research.    
	
Define your target audience and customer segments    
	
Step 1: Who could be interested in your offer?    
	
Step 2: Analyze your data about your current customers    
	
Step 3: Examine your website analytics.    
	
Step 4: Dig into your social media insights    
	
Step 5: Check out the competition.    
	
Step 6: Bring your customer segments to life!    
	
TASK:  Make your personas    
	
Persona Template