Part 1

By the end of this course, I hope that you

 

  • Understand why you should define your target audience.

  • Have a clear understanding of who your broad target audience is, how you can divide them into customer segments, and how your personas look like.

 

Topics discussed in this course

 

  • Target audience research.    
  • Define your target audience and customer segments    
  • Step 1: Who could be interested in your offer?    
  • Step 2: Analyze your data about your current customers    
  • Step 3: Examine your website analytics.    
  • Step 4: Dig into your social media insights    
  • Step 5: Check out the competition.    
  • Step 6: Bring your customer segments to life!    
  • TASK:  Make your personas    
  • Persona Template    

 

Part 1

16,90€Price

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