By the end of this course, I hope that you
Understand why you should define your target audience.
Have a clear understanding of who your broad target audience is, how you can divide them into customer segments, and how your personas look like.
Topics discussed in this course
- Target audience research.
- Define your target audience and customer segments
- Step 1: Who could be interested in your offer?
- Step 2: Analyze your data about your current customers
- Step 3: Examine your website analytics.
- Step 4: Dig into your social media insights
- Step 5: Check out the competition.
- Step 6: Bring your customer segments to life!
- TASK: Make your personas
- Persona Template