By the end of this course I hope you
Know how you can gain insights from your collected data.
Understand how to optimize your marketing efforts.
Know how to set up a marketing experiment.
Topics discussed in this course
- Why is marketing optimization important?
- How to start?
- Visualize your data through Marketing KPI Dashboards
- Marketing Reporting Templates
- Google Analytics Dashboards and Google Data Studio
- Automated marketing reporting tools
- Must-have dashboards
- Optimize your marketing process
- Marketing experiments
- What is the Lean Startup Method?
- From the Lean Startup Method to a Lean Marketing team.
- How to set up a marketing experiment with Pipefy.