By the end of this course, I hope that you
 
	
	
Understand what a customer journey is and why you should define one.
	
	
	
Understand the different phases within the customer journey and how you should adapt your content and actions accordingly. 
	
	
	
Have clearly defined the customer journey for each of your customer segments.
	
 
Topics discussed in this course
 
	
Customer Journey Models    
	
Why is it important to map your customer journey?    
	
Traditional and new customer journey    
	
Multi-channel journey    
	
Define your customer journey and possible touchpoints.    
	
Define the customer journey for your different customer segments.    
	
Customer Journey Template