By the end of this course, I hope that you
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Understand what a customer journey is and why you should define one.
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Understand the different phases within the customer journey and how you should adapt your content and actions accordingly.
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Have clearly defined the customer journey for each of your customer segments.
Topics discussed in this course
- Customer Journey Models
- Why is it important to map your customer journey?
- Traditional and new customer journey
- Multi-channel journey
- Define your customer journey and possible touchpoints.
- Define the customer journey for your different customer segments.
- Customer Journey Template
Part 2
16,90€Price