By the end of this course, I hope that you
Understand what a customer journey is and why you should define one.
Understand the different phases within the customer journey and how you should adapt your content and actions accordingly.
Have clearly defined the customer journey for each of your customer segments.
Topics discussed in this course
- Customer Journey Models
- Why is it important to map your customer journey?
- Traditional and new customer journey
- Multi-channel journey
- Define your customer journey and possible touchpoints.
- Define the customer journey for your different customer segments.
- Customer Journey Template