Part 2

By the end of this course, I hope that you

 

  • Understand what a customer journey is and why you should define one.

  • Understand the different phases within the customer journey and how you should adapt your content and actions accordingly. 

  • Have clearly defined the customer journey for each of your customer segments.

 

Topics discussed in this course

 

  • Customer Journey Models    
  • Why is it important to map your customer journey?    
  • Traditional and new customer journey    
  • Multi-channel journey    
  • Define your customer journey and possible touchpoints.    
  • Define the customer journey for your different customer segments.    
  • Customer Journey Template    

 

Part 2

16,90€Price

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