By the end of this course, I hope that you
 
	
	
Have a clear understanding of the current state of your marketing
	
	
	
Have gained insights into the different dimensions within marketing where you can improve your efforts.
	
 
Topics discussed in this course
	
Determine your level of competence    
	
Test the feasibility of your ambitions    
	
Marketing Assessment    
	
Marketing Technology Audit    
	
Online Presence Audit    
	
Website    
	
Search engine optimization (SEO)    
	
Listings, Reviews and your online reputation    
	
Social Audit    
	
Advertising Audit    
	
Search Engine Advertising    
	
Social Media Advertising    
	
Native Advertising of Sponsored Content    
	
YouTube Advertising    
	
Display Advertising    
	
Google Display Network