By the end of this course I hope you
 
	
	
Know why you should have a strong value proposition statement
	
	
	
Understand how to write a crystal-clear value proposition statement
	
	
	
Know how to test and validate your value proposition
	
 
Topics discussed in this course
 
	
What is a value proposition    
	
Why you should have a strong value proposition    
	
How to write a good Value Proposition  
	
Building blocks    
	
World-class examples of a good Value Proposition    
	
The strongest value proposition includes your “Why”    
	
The Value Proposition canvas    
	
The building blocks of the Value Proposition Canvas.    
	
Templates to help you compose the perfect value proposition statement.    
	
Validate, test and tweak your value proposition