By the end of this course I hope you
Know why you should have a strong value proposition statement
Understand how to write a crystal-clear value proposition statement
Know how to test and validate your value proposition
Topics discussed in this course
- What is a value proposition
- Why you should have a strong value proposition
- How to write a good Value Proposition
- Building blocks
- World-class examples of a good Value Proposition
- The strongest value proposition includes your “Why”
- The Value Proposition canvas
- The building blocks of the Value Proposition Canvas.
- Templates to help you compose the perfect value proposition statement.
- Validate, test and tweak your value proposition