By the end of this course, I hope that you
 
	
	
Have a good understanding of the current marketing landscape and how you can use different channels to grow your business.
	
	
	
Know which channels you should focus on.
	
 
Topics discussed in this course
	
What is a channel marketing strategy?    
	
What is a Marketing Channel?    
	
Types of Marketing Channels    
	
Retail or eCommerce    
	
Search Engine Marketing (SEM)    
	
Directories, location-based services and review platforms.    
	
Social Media - Organic    
	
Social media - Paid    
	
Email Marketing    
	
Public Relations (PR)    
	
Marketing partners: Partnerships, Affiliates, ambassadors and influencers.    
	
Company blogs and repurposing your content: Guest Blogs, Medium, LinkedIn Pulse, Slideshare, YouTube, Vimeo, Spotify.    
	
Messaging and chatbots.    
	
Webinars and online courses.    
	
Q&A sites: Reddit, Quora    
	
Traditional channels: Radio, TV, newspapers and magazines.    
	
Which channels should you focus on?