By the end of this course, I hope that you
 
	
	
Have a clearly defined content strategy to inform your content marketing plan.
	
	
	
Know how to diversify your content formats and topics to keep your audience engaged.
	
	
	
Make use of a content and editorial calendar to plan your content pieces and use an automation tool to schedule your posts.
	
 
Topics discussed in this course
 
	
Strategic plan    
	
Communication style guide: Tone and voice    
	
Ideation and brainstorming    
	
The purpose of your content within the customer journey.    
	
Diversifying content pieces within the customer journey    
	
SEO friendly content    
	
Repurposing content    
	
Content curation and User Generated content    
	
Execute - Content and editorial calendar    
	
Automate your content distribution