Part 7

By the end of this course, I hope that you

 

  • Have a clearly defined content strategy to inform your content marketing plan.

  • Know how to diversify your content formats and topics to keep your audience engaged.

  • Make use of a content and editorial calendar to plan your content pieces and use an automation tool to schedule your posts.

 

Topics discussed in this course

 

  • Strategic plan    
  • Communication style guide: Tone and voice    
  • Ideation and brainstorming    
  • The purpose of your content within the customer journey.    
  • Diversifying content pieces within the customer journey    
  • SEO friendly content    
  • Repurposing content    
  • Content curation and User Generated content    
  • Execute - Content and editorial calendar    
  • Automate your content distribution    

 

Part 7

16,90€Price

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