By the end of this course, I hope that you
Have a clearly defined content strategy to inform your content marketing plan.
Know how to diversify your content formats and topics to keep your audience engaged.
Make use of a content and editorial calendar to plan your content pieces and use an automation tool to schedule your posts.
Topics discussed in this course
- Strategic plan
- Communication style guide: Tone and voice
- Ideation and brainstorming
- The purpose of your content within the customer journey.
- Diversifying content pieces within the customer journey
- SEO friendly content
- Repurposing content
- Content curation and User Generated content
- Execute - Content and editorial calendar
- Automate your content distribution