By the end of this course I hope you
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Know what you should be measuring and what you can measure.
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Where you have data gaps and how you can set up your GA configuration to get those critical insights.
Topics discussed in this course
- Micro and macro conversions
- Set up a measurement plan
- Set up your GA account for success
- Step 1 - Set up a Google Tag Manager account
- Step 2 - Set up a Google Analytics account.
- Step 3 - Set up your GA tag with Google Tag Manager
- Step 4 - Set up event tracking by using GTM variables and the debug mode.
- Step 5 - Set up goals in Google Analytics.
- Step 6 - Vanity or shadow URLs and the Google URL builder or UTM parameter tracking.
- Step 7 - Link your GA account to Google Search console
- Step 8 - Link your GA account to Google Ads
Part 8
16,90€Price