By the end of this course I hope you
 
	
	
Know what you should be measuring and what you can measure.
	
	
	
Where you have data gaps and how you can set up your GA configuration to get those critical insights.
	
 
Topics discussed in this course
 
	
Micro and macro conversions    
	
Set up a measurement plan
	
Set up your GA account for success    
	
Step 1 - Set up a Google Tag Manager account    
	
Step 2 - Set up a Google Analytics account.   
	
Step 3 - Set up your GA tag with Google Tag Manager    
	
Step 4 - Set up event tracking by using GTM variables and the debug mode.    
	
Step 5 - Set up goals in Google Analytics.    
	
Step 6 - Vanity or shadow URLs and the Google URL builder or UTM parameter tracking.    
	
Step 7 - Link your GA account to Google Search console    
	
Step 8 - Link your GA account to Google Ads