Part 8

By the end of this course I hope you

 

  • Know what you should be measuring and what you can measure.

  • Where you have data gaps and how you can set up your GA configuration to get those critical insights.

 

Topics discussed in this course

 

  • Micro and macro conversions    
  • Set up a measurement plan
  • Set up your GA account for success    
  • Step 1 - Set up a Google Tag Manager account    
  • Step 2 - Set up a Google Analytics account.   
  • Step 3 - Set up your GA tag with Google Tag Manager    
  • Step 4 - Set up event tracking by using GTM variables and the debug mode.    
  • Step 5 - Set up goals in Google Analytics.    
  • Step 6 - Vanity or shadow URLs and the Google URL builder or UTM parameter tracking.    
  • Step 7 - Link your GA account to Google Search console    
  • Step 8 - Link your GA account to Google Ads    


 

Part 8

16,90€Price

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