Part 9

By the end of this course, I hope that you

 

  • Understand why it’s important to maintain and optimize your marketing budget.

  • Know how you can set up your marketing budget and allocate your budget to different marketing activities.

  • Know how to prioritise your marketing activities and investments.

 

Topics discussed in this course

 

  • Why having a marketing budget matters    
  • How to calculate your marketing budget    
  • Step 1: Set your marketing budget based on business goals    
  • Step 2: Know your monthly marketing operational costs    
  • Step 3: Know your growth stage    
  • Step 4: Marketing budget Mathematics    
  • Include traditional and emerging marketing channels    
  • Burnett’s 70-20-10 rule    
  • Marketing Budget Templates    

 

 

Part 9

16,90€Price

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