By the end of this course, I hope that you
 
	
	
Understand why it’s important to maintain and optimize your marketing budget.
	
	
	
Know how you can set up your marketing budget and allocate your budget to different marketing activities.
	
	
	
Know how to prioritise your marketing activities and investments.
	
 
Topics discussed in this course
 
	
Why having a marketing budget matters    
	
How to calculate your marketing budget    
	
Step 1: Set your marketing budget based on business goals    
	
Step 2: Know your monthly marketing operational costs    
	
Step 3: Know your growth stage    
	
Step 4: Marketing budget Mathematics    
	
Include traditional and emerging marketing channels    
	
Burnett’s 70-20-10 rule    
	
Marketing Budget Templates