By the end of this course, I hope that you
Understand why it’s important to maintain and optimize your marketing budget.
Know how you can set up your marketing budget and allocate your budget to different marketing activities.
Know how to prioritise your marketing activities and investments.
Topics discussed in this course
- Why having a marketing budget matters
- How to calculate your marketing budget
- Step 1: Set your marketing budget based on business goals
- Step 2: Know your monthly marketing operational costs
- Step 3: Know your growth stage
- Step 4: Marketing budget Mathematics
- Include traditional and emerging marketing channels
- Burnett’s 70-20-10 rule
- Marketing Budget Templates