By the end of this course, I hope that you
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Understand why it’s important to maintain and optimize your marketing budget.
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Know how you can set up your marketing budget and allocate your budget to different marketing activities.
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Know how to prioritise your marketing activities and investments.
Topics discussed in this course
- Why having a marketing budget matters
- How to calculate your marketing budget
- Step 1: Set your marketing budget based on business goals
- Step 2: Know your monthly marketing operational costs
- Step 3: Know your growth stage
- Step 4: Marketing budget Mathematics
- Include traditional and emerging marketing channels
- Burnett’s 70-20-10 rule
- Marketing Budget Templates
Part 9
16,90€Price